Creating a Diversified Portfolio: Success Strategies

Eric Wilson

COO

August 3, 2021

5 min read

Eric Wilson

COO

August 3, 2021

5 min read

When it comes to investing, the notion of diversification is nothing new. Most investors know the wisdom behind not putting all their eggs in one basket. Yet, when it comes to real estate, this diversification often falls by the wayside. Many investors branch out into real estate, invest in a single asset, and believe they've achieved diversification. However, this approach misses the wealth of opportunity that real estate investment truly offers. Today, we'll discuss diversifying private equity real estate investments and why it's essential to your portfolio's overall success.

Real Estate: A Wide Asset Class

The common mistake that many investors make is thinking that investing in a single real estate property means they've diversified their portfolio. But real estate is a massive asset class with many sub-sectors, much like the stock market. Investing in one real estate asset is akin to investing in a single stock; it doesn't provide broad market exposure.

The smart approach is to diversify within real estate itself. Take a look at the Yale Endowment, for example. They invest across multiple asset classes, including stocks, bonds, cash, real estate, venture capital, private equity, natural resources, and infrastructure. The aim is to achieve a blend of uncorrelated assets that ensure stability during market fluctuations. Real estate can provide such stability, given you diversify within it appropriately.

Three Dimensions of Diversification

  1. Property Types: There are many types of real estate investments, each with unique characteristics and market dynamics. Some of the options include multi-family, retail, hospitality, office buildings, infrastructure, and self-storage. If you invest only in a single type of property, you're exposing yourself to significant risk if that particular sector underperforms. For instance, think about investing in an office building just before a global pandemic that pushes companies towards remote work. Diversification across property types can help cushion such market shocks.
  2. Geographical Locations: Investing in various locations is another smart strategy to mitigate risks. Imagine if all your investments were concentrated in a single region, and then a natural disaster or economic downturn hit that area. Your entire real estate portfolio would take a hit. However, if your investments are spread across different locations - say, in the Carolinas, Florida, and Texas - your risk exposure to any single event is significantly reduced.
  3. Investment Strategies: There are different strategies for real estate investing, including core, opportunistic, and value-add. Each strategy comes with its risk and reward profile. Having a blend of income-producing properties and growth properties can help stabilize your portfolio. For instance, having only development projects can leave you exposed to market cycles without any income stream during downturns.

Bonus: Diversification by Managers

While not often talked about, diversifying your investments across different management teams can also be beneficial. It mitigates the risk of your investment being significantly affected if one manager underperforms, faces issues, or if a single company goes under.

Summing Up

In essence, real estate diversification is not merely about adding a property to your portfolio. It's about spreading your investments across different types of properties, locations, strategies, and even managers. This multi-dimensional diversification can help insulate your portfolio against market volatility and unexpected shocks, thus ensuring more consistent returns.

Just like investing in a range of stocks from different sectors, achieving diversity within your real estate investments is crucial for optimal portfolio performance. So, don't limit yourself to a single property or location; explore the wide world of real estate and build a diversified portfolio that can stand strong, no matter what the market throws at you.

Remember to stay informed, make calculated decisions, and always strive for diversification - the time-tested strategy for investment success.

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